Logo Design And Branding

Excite, Inspire, Engage and Grow: This is how Moodswing Media brand strategies work for you.

Branding strategy

A "Brand Strategy" gives your product or service an identity. It is not just your logo or positioning statement. It is the overall perception the consumer has of your business or organization when they are in the market to buy what you have to sell. Having a positive and competitive position in the marketplace is critical. There are several steps involved in creating a true brand and we can do them all!
• Corporate Identity
• Vision Statement
• Sales and Marketing Tools
• Name and Logo
• Corporate Policy
• Website Design

Logo design

A "Logo" can be an image, a mission statement "slogan", or both. Its purpose is to make your product or service easy to recognize and recall among a million competing brands. Familiarity and accessibility work hand-in-hand to increase sales. It is your business signature. McDonalds and "I'm Loving it" is a classic example.

Identity package

An "Identity Package" must be consistent throughout your company and outward projection to your consumers. It is your brand "presentation" and can typically include a business card template, letterhead, envelopes, business forms, signage, media kit folders, clothing, merchandise, website and fan page headers and more.

Just as a great slogan and logo image can define your brand, the colour palette, layout and font(s) used in your identity package can say everything right (or wrong!) about you.

Here are just 4 examples of the lasting impressions Moodswing Media can create for you: