A comprehensive "off line" strategy works in concert with your "on line" presence to maximize your overall marketing dollars and shouldn't be considered as an "either / or" proposition.
• Radio
Radio still commands many of the tuning hours of the average consumer. It can have immediate
impact based on the quality of your message and strategic placement.
| This is a sample of our radio commercials in 2011. |
• Television
The best ads tell a story you can't forget. Success is how you balance images, music and words.
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Oil Changers - Chris Neil of the Ottawa Senators is the new spokesman. He is very popular in eastern Ontario. |
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Fireplace Center and Patio Shop is celebrating their 60th Anniversary in 2012. This TV campaign was designed to reflect on their past, but with also an eye toward the future, featuring a new sound image for TV and radio and 60th Anniversary Logo for print and on-line. |
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Advanced Hearing - Highlighting their stand-alone deliverable. |
• Print Newspapers, Flyers, Coupons
Statistics tell us 2 things about print advertising:
1. You have 1.5 seconds to get their attention; and
2. 6 out of 10 people just read the headlines
What does this tell you about long-winded prose? It takes up costly space and it doesn't work!
We'll help you 'hook' them with your headline and 'land' them with your unforgettable brand.
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• Direct Mail
There are real 'Do's" and "Don'ts" related to this method of contact. Studies show that the average
household receives over 75 pieces of unsolicited direct mail advertising each week.
What does this mean to you? It takes a smart strategy to stand out from the crowd!
We'll do what it takes to design and position your message to get it read.
